Seminar Programme

09:00

 Participants round table
u Short presentation of each participant
u Past experiences and present expectations
09:30 Setting the scene: A brief introduction to NGO lobbying
 u Course Director Review
u The major influence of NGOs in Brussels
u A panorama of the key NGO actors
10:00 NGO Culture – A United Front?
u Similarities and differences regarding goals and priorities
u Relations with the press
u Relations with officials and MEPs
u Discussions with participants
11:00 Coffee & Networking Break
11:15

NGO and Industry relations – A Growing Trend

- Case studies of successful and unsuccessful NGO-Industry relations -

u Case studies of successful and unsuccessful NGO-Industry relations
u Beyond the usual label association: a sector specific partnership
u Success stories and bad exampless
u Step-by-step illustration of a successful campaign
u Discussions with participant
12:15 Wrap up, conclusions and recommendations
u Gaining trust and credibility
u Identifying common goals
u Compromising and give-and-take
13:00 End of the day