June 10, 2011

14:00

Introduction
14:15

Social media in the Brussels bubble: status-quo

What are the key networks? Who is using it? How are the institutions approaching social media? Can it really impact debate in Brusssels? Why might I want to use social media for PA in Brussels? Are some of the questions we will answer during this first session of the training.

15:00

Case studies (part I)

We will learn how to define, implement and evaluate a social media and online communications strategy for public affairs. The case studies will be built upon suggestions made by the participants before the training, following their PA and communications challenges (a questionnaire will be sent).

16:00 Coffee Break
16:15

Case studies (part II)

We will learn how to define, implement and evaluate a social media and online communications strategy for public affairs. The case studies will be built upon suggestions made by the participants before the training, following their PA and communications challenges (a questionnaire will be sent).

17:30 Wrap up and conclusions
18:00 End of the Seminar