27 March 2012
09:00

The media, a key component of lobbying
u Lobbying and Communication go hand in hand
u Communicating clear ideas to the right person at the right time
u The press: your friend or your enemy?
u Do’s and don’ts for press contacts

10:30

 Coffee & Networking Break

10:45

 How to Work with NGOs
u How are NGOs structured at EU level?
u How influential are they?
u What makes them successful? What are their strengths and weaknesses?
u Are NGOs open to cooperation and discussion with industry?
u What form can cooperation take? Some examples
u What's the added value of NGO-industry relations?
12:30 ETI Lunch with guest speaker (Elisa Roller)
14:30 Structure and Methodology of a Lobbying Campaign
u Lobbying strategies
u Dealing with constraints
15:30

New Commission, New Parliament, New Council... A New European Union?

16:15 Coffee & Networking Break
16:30 Scenarios for the future of Public Affairs
17:30 End of the Seminar