November 16 : Lobbying Strategies & Methodology
08:45 What's on your mind?

09:00

Structure and Methodology of a Lobbying Campaign
u Lobbying strategies
u Dealing with constraints
10:30 Coffee Break
10:45 How to build networks and coalitions in Brussels
u Upstream and downstream networks
u Transversal Coalitions
u Personal credibility
12:15 Lunch
13:30 NGO's approach to lobbying campaigning
u
NGOs' structure at EU level
u How influential they are?
u Cooperation between NGOs and industry
14:30 European Trade Association and Lobbying
u Analysing the efficiency and influence of a European Association
u Credibility vs representativeness
15:30 Coffee Break
15:45

Scenarios for the future of Public Affairs
u New lobbying structures
u Challenges for European Public Affairs Managers

17:00 End of session

19:30 Gala Dinner with guest Speaker